MASTER OF BUSINESS ADMINISTRATION (MBA) — MARKETING

Marketers embrace strategy, creativity, and analytics to create and deliver value propositions for businesses. With an MBA in Marketing from Johnson & Wales University, you’ll develop your leadership and business skills to excel in your career in marketing.

Our MBA in Marketing program provides students with extensive knowledge of marketing strategy within the framework of an overall business strategy. Our program emphasizes the importance of key stakeholders in a business environment while managing or revitalizing brands over time.

You’ll create growth strategies utilizing market penetration and development, product development, and diversification approaches. You’ll create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online, and digital marketing channels. Additionally, you’ll measure, analyze, and manage marketing performance efficiency and consumer insights with marketing analytics.

NO GMAT OR GRE REQUIREMENTS FOR SELECT STUDENTS

If you have a GPA of 2.85 or higher, you are not required to take the GMAT or GRE. The minimum GPA required for official acceptance is 2.85.

YOU’LL LEARN HOW TO:

• Gather, interpret and analyze research to inform decision-making at operational and strategic levels of an organization.
• Use advanced communication skills and awareness of cultural differences in global and domestic business interactions.
• Analyze problems from a diverse perspective, pose effective solutions, and evaluate the impact of executive decisions.
• Assess and evaluate business entities taking into account cross-functional environments as they affect ethical decision-making in domestic and global organizations.
• Create marketing and branding strategies within the framework of business strategy, leveraging traditional, digital and social media that influence targeted stakeholders.

WHY EARN YOUR MBA IN MARKETING WITH JWU?

• Benefit from our convenient online format designed to fit your schedule
• Learn from expert faculty members with years of professional experience
• Take advantage of convenient start dates that allow you to begin when you are ready
• Develop the skills needed to advance your career in various marketing functions

Want to learn more about our MBA in Marketing? Complete the form on this page and we will connect with you soon with more information.