Bachelor of Science – Advertising & Marketing Communications
The most successful marketers know how to articulate their brands across platforms with precision, strategy, and creativity. At Johnson & Wales University, students in the bachelor of science in advertising & marketing communications gain all this knowledge plus real-world insight that allows them to catapult their careers in such fields as product development, digital marketing, sales management, consumer insights, social media marketing, brand management and marketing analytics after graduation.
YOU’LL LEARN HOW TO:
- Apply the major concepts, skills and values of marketing in business situations.
- Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.
- Use decision-support tools to resolve contemporary business issues using ethical business practices.
- Analyze research and use critical thinking to identify and recommend appropriate solutions for client/brand marketing challenges.
- Develop branding and marketing strategies that are ethically sound and align with business objectives for local, national and global brands.
Why earn your Advertising & Marketing Communications degree online with JWU?
- Benefit from our convenient online format, designed to fit your schedule
- Take advantage of four convenient start dates that allow you to begin when you are ready
- Participate in experiential education, which gives you real-world exposure
- Learn from faculty who are industry experts with years of professional experience
- Prepare for a variety of management and leadership careers in marketing
Fast Facts
- Complete your degree in 4 years
- 8 – week courses
- Competitive tuition
- Learn from industry leaders
- Explore industry-relevant curriculum
To learn more about our Bachelor of Science in Advertising & Marketing Communications, fill out the form on this page. Our admissions representatives will get back with you soon to answer any questions you have.
*This degree program requires at least two full years of full-time work experience beyond the date of high school graduation or completion.